The St. Baldrick’s Foundation! That’s right! All proceeds from the ebook will go to the St. Baldrick’s Foundation. I looked for a charity that has transparency, a trusted history and will have the greatest impact on research that is available to the most children. St. Baldrick’s has all these qualifications. Check out the latest ad campaign by Stand Up to Cancer featuring St. Baldrick’s and starring childhood cancer survivor, Julia Hernandez and Samuel L. Jackson.